The Fine Fragrance Report 2016

Uncover the Trends Having the Greatest Impact on the Premium Beauty Industry


2015 was a tough year for Fine Fragrance.

Despite a hectic launch schedule, greater focus on promotions and double digit growth in online sales, the industry failed to ignite consumer appetites.

Recording a year-on-year increase of just 1.5%, the market’s performance could be described as lacklustre at best.

But all is not doom and gloom. Far from it.

Look beyond the disappointing numbers and you find an industry that is ripe with opportunity.

From personalisation and new ingredients to the evolution of the celebrity fragrance and market opportunities presented by millennials and men, savvy brands, both established and niche, have the chance to breathe new life into the category.

Introducing The Fine Fragrance Report

For the first time we’ve taken a deep dive into the Premium Fragrance sector and present a detailed view of the ups and downs, opportunities and risks facing fragrance brands, distributors and retailers.

Our goal is to not only report on what the trends and data tells us, but also help you use this information to move your premium beauty business forward.

 In the new expanded report, you will get:

  1. A breakdown of key trends taken from our analysis of market leading data sources, NPD and Fragrances of the World®

  2. Our investigation into the effects of discounting and in particular the impact of Black Friday

  3. Opinion from leading industry figures on the niche brands to watch and why

  4. The categories that are growing the fastest and what the future holds for celebrity scents

  5. The latest trends in ingredients

  6. Our top tips for future growth

You will also get the results of our exclusive consumer research study that investigates:

  1. The key drivers for brand attachment and loyalty

  2. The future of online

  3. The criteria women use to buy their fragrance

  4. The millennial market opportunity

  5. The people who are influencing purchasing


The Fine Fragrance Report: £549 +VAT. Click the ‘Buy Now’ button below to pay via Paypal or credit card.


About The Premium Market Report

The Premium Market Report was established by Imogen Matthews to help you follow the right trends, produce profitable products and validate your most important strategic decisions.

Launched in 1993, it has become the new bible for Marketing Directors, Retail Buyers, Consultants and Media Agencies looking to stamp their mark on the cosmetics industry.

Now in 2016, instead of one single Premium Market Report, there will be four separate issues, which will provide a deep dive into the key product categories and important issues facing the premium beauty industry today.


A Career Gathering Valuable Insight into the Beauty Industry

In the 80’s Imogen was the Client Services Director at Syndicated Data Consultants {SDC}, a producer of high quality research for the cosmetics market. SDC’s reports included valuable insights into current and future trends that were uncovered by working closely with decision-makers. They were essential guides to what was going on in the markets and most beauty brands and retailers bought the reports year in, year out.

After Imogen left to start her own consultancy, the emphasis of SDC’s research changed, leaving no one to focus on cosmetics, skincare and fragrance – areas notoriously difficult to quantify.

Imogen was working as a trade journalist for many of the world’s leading cosmetics magazines when she was approached by two ex-clients, Julian Greenaway, then Managing Director of Guerlain, and Paola Schmid, then Marketing Director of Elizabeth Arden. They wanted her to help fill the void that SDC had left with a report that got under the skin of what was going on in the premium beauty market.

The result was The Premium Market Report.

Sarah Halliday