Lifting the lid on beauty trends


“Making sense of the beauty industry can be tough and time-consuming. At IMA, our goal is to help support you in your strategic decision making by providing clear and concise analysis of the trends taking place in the premium beauty market,”

Imogen Matthews, founder, IMA

Imogen Matthews is a skilled beauty industry commentator, with a long career working in the beauty industry. Her skill of making sense of market research through in-depth analysis, articles, reports and podcasts has led her to become the person brands go to for help in understanding beauty trends and providing recommendations they can put into practice. 

She’s served on the Board of Cosmetic Executive Women (CEW UK), won the prestigious Cosmetic Executive Women (UK) Achiever Award, and regularly contributes to many of the worlds foremost beauty trade magazines and websites including SPC (Soap, Perfumery & Cosmetics),, HAPPI (US), GCI (US) and SpecialChem. In 1993, she founded the Premium Market Report, the only in depth report on the premium cosmetics, skincare and fragrance industry, publishing reports every year up until 2018.

She has recently turned her premium beauty expertise to organising beauty events. Her in-depth knowledge of the industry enables her to secure high quality speakers and work with them to deliver presentations of value. She is also well equipped to chair events, including moderating panel discussions. 

If you’re looking for a beauty industry expert to make sense of market research, produce high quality copy for print or on the web, or help run an upcoming beauty event, please don’t hesitate to get in touch. 


Latest on the Blog

"When talking to potential sponsors and media about CEW {UK}, it’s essential that I have good, reliable, up-to-date information on the beauty markets. The Premium Market Report provides this in an easy to use reference document that pinpoints key issues and trends. I would recommend to anyone working in the premium beauty markets that they purchase a copy."

Caroline Neville, President, Cosmetic Executive Women {UK}


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