Premium Reports
Since 1993, the Premium Market Report series has grown to become the foremost source of beauty insight and analysis within the premium beauty industry.
The Premium Market Report was the first of its kind to home in on the premium beauty business, which so often tends to be overlooked and underrepresented by other market research companies.
Early on, Imogen spotted the lack of good reliable information for the premium beauty industry and used her experience, expertise and contacts to create what many marketing executives have called their “bible”.
Throughout the 2000s, the Premium Market Report evolved from a single report covering trends in premium skincare, makeup, men’s and women’s fragrance, to a series of in-depth product sector and key trend issues reports, including Older Women: The Forgotten Demographic (2012), Older Women in Beauty: the Golden Opportunity (2015) and Omnichannel (2016).
In 2021, the Premium Market Report brand was acquired by global market intelligence company, Innova Market Insights.
An important addition to Innova’s global coverage of the beauty and personal care sectors, the Premium Market Report series of reports continue to provide in-depth expert analysis into premium beauty, together with exclusive consumer research and the most up-to-date product, ingredient and packaging trends from Innova’s database.
For more information on the Premium Market Reports, contact.