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Imogen Matthews Associates delivers valuable insights and opinion on the trends that are having the greatest impact on the Premium Beauty Industry.

Established in 1993 by Imogen Matthews, we help Marketers, Retailers and Consultants to validate their most important strategic decisions through the delivery of expert commentary and analysis on the beauty market.

Imogen Matthews

The Premium Beauty Industry ExpertImogen Matthews is a respected consultant, journalist and researcher with unique insight into the Beauty Industry.

Her understanding, perception and expertise have established her as one of the UK’s leading beauty industry experts. She regularly contributes to many of the world’s foremost beauty trade magazines and websites including Esprit, Cosmetics News Weekly, GCI and SpecialChem.

Her research, interpretation and analysis of market trends offer invaluable insights to many of the industry’s senior decision makers.

She is a Board Member of Cosmetic Executive Women (CEW UK) a networking organisation for top executive women in the beauty industry.

In 2009, Imogen was the Winner of the Cosmetic Executive Women (UK) Achiever Awards 2009, which honours outstanding Industry Leaders.

“Making sense of the beauty industry can be tough and time-consuming. At IMA, our goal is to help support you in your strategic decision making by providing clear and concise analysis of the trends taking place in the premium beauty market,”

Imogen Matthews, founder, IMA.