How to Corner the Older Beauty Market Part Two
In the third and final video of our interview series with Grace Fodor, owner of beauty brand Studio 10, Imogen discuss a number of important issues for anyone who wants to attract the older market:
The disconnect between what older women want and how they are marketed to by current premium beauty brands
The changes that take place to older women's skin and how beauty products can fulfil these specific needs
What's in store for the future of the Studio 10 business
We hope you enjoy it.