Does Social Media Work for Premium Beauty Brands? (video interview)


Back in June we ran a guest article from social media consultant Richard Stacy that argued, rather than offering a powerful tool for connecting with consumers, Social Media was actually a fairly ineffectual medium for engagement.

As you can probably imagine the article split readers with some agreeing with Richard's position and many others feeling he had been overly harsh.Stirling Murray, Founder of retail brand consultancy, The Red Tree came to the defence of Social Media (see comments section).

So we thought it would be interesting to get Richard and Stirling together so that they could talk it through. The result is the video below. We hope you enjoy it.

We hope you enjoyed the video. If you did, we'd love it if you'd share it on your favourite social networks below!