Helping you follow the right trends, produce profitable products and validate your most important strategic decisions.

 

THE PREMIUM MARKET REPORT FOR BEAUTY 2015

by Imogen Matthews Associates

Uncover the Trends that are having the Greatest Impact on the Beauty Industry

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Identifying and analysing key trends in Premium Beauty isn’t easy.

 

Data gathering is difficult and time-consuming. Evidence is dispersed across multiple sources, is tough to extrapolate or simply isn’t available. Sales data is more accessible but takes time to analyse and only tells you what is happening, not why.

Much of the time you’ve just got to go with your gut and hope for the best.

Imogen Matthews has been researching the Premium Beauty Industry for over 30 years and has first-hand experience of the difficulty you face generating meaningful information on the cosmetics markets.

That’s why the industry demanded the Premium Market Report.

By offering clear, concise and dependable commentary the Premium Market Report delivers the actionable insights needed for building successful beauty businesses.

Imogen’s expertise at analysing and interpreting the most important trends ensures you have the information you need at your fingertips.

 

Aude Appolinaire, Regional Marketing Director, Chanel
“I’ve been one of the early adopters of The Premium Market Report. I find it very insightful and I believe it is a great source of information about the beauty industry and its key recent trends. It is certainly a valuable document and a good platform when it comes to highlight the specificities of the UK market and evaluate the different aspects that have contributed to the performance of the beauty market.”

 

Key Findings from this Year’s Report

 

1. Tailored Experiences

As consumers become more discerning and demand products that are personalised to their needs, Imogen investigates what brands and retailers can do to deliver a more tailored experience.

 

2. Multi-Function Mania

As multi-function products continue to grow in popularity, Imogen asks: Should Premium Beauty operate in this market and if so, what can Premium brands do to make their ranges stand out from the crowd?

 

3. Missing Millennials

As a group, Millennials are defined as tech savvy, incredibly social and as having a deep mistrust of large corporations. They also represent the next generation of customer for Premium Beauty.

Imogen looks at why the majority of brands are failing to tap the potential profits Millennials offer and what they can do to better connect with them.

 

4. On the Acquisition Trail

As the economy recovers from one of the deepest and darkest recessions in history, mergers and acquisitions are back on the table.

As the industry giants start to eye the market for their next purchase, Imogen looks at what niche brands can do to get noticed.

 

5. Premium Beauty Vs The Mass Market

Findings from our exclusive consumer research highlight the difficulty shoppers have differentiating between Premium and more affordable beauty products.

Imogen discusses ways in which Premium can re-establish its value proposition and pull away from Mass Market beauty.

 

6. Fragrance in Decline

While make-up continues to climb and skincare flattens, Imogen looks into the flagging fragrance market and offers recommendations on how to reinvigorate it.

 

7. Budget Brands Break Through into Mainstream

With retailers like Poundland selling make-up for next to nothing, Imogen asks whether Premium brands should be concerned and looks at what they can do to keep the budget brands from snapping at their heels.

 

Eileen Cavalier, CEO, London College of Beauty Therapy
“Before I had access to The Premium Market Report, I found it extremely difficult to prove the importance of the beauty industry when negotiating government funding. The report gives me the ability to talk in their language and offer concrete evidence of the positive impact that the College is having on jobs and the economy. The result was to obtain the funding I needed to carry on vital training for women looking to join the cosmetics industry.”

 

Your Buying Options

 

Once again we are giving you the opportunity to build a report that suits your needs exactly. Choose from one of 3 options:

1. Purchase the complete report…£1,500 + VAT

2. Purchase a bundle of the most popular report sections {The Premium Market Overview + Future; Retail and Online & Consumer Insights}…£657.00 +VAT

3. Purchase the sections of your choice and build your own report…£prices of report sections vary, please see below.

 

The Premium Market Report Provides a Complete View of the Market

 

The Economic Overview

The Economic Overview looks at the macroeconomic environment and the implications it has for the Premium Beauty Industry.

 

The Economic Overview: £257.00 + VAT.

To pay via Paypal please click the button below.

You can also email us at theonlineteam@imogenmatthews.co.uk or give us a call on 01865 764 918 to arrange an alternate payment method.

 

Premium Beauty Market Overview & Future Report

An in-depth look at all trends in the UK Premium Beauty Industry by product category, retailer and consumer insight. This section also includes the Future Outlook report that highlights the trends to watch out for over the coming year.

 

The Premium Market Overview & Future Report: £257.00 + VAT.

To pay via Paypal please click the button below.

You can also email us at theonlineteam@imogenmatthews.co.uk or give us a call on 01865 764 918 to arrange an alternate payment method.

 

The Fragrance Report

An up-to-date guide to the key trends affecting the men’s and women’s fine fragrance category, recommendations for taking advantage of them and growing your business.

 

The Fine Fragrance Report: £257.00 + VAT.

To pay via Paypal please click the button below.

You can also email us at theonlineteam@imogenmatthews.co.uk or give us a call on 01865 764 918 to arrange an alternate payment method.

 

The Premium Make-Up Report

A guide to the latest trends affecting the fast moving colour cosmetics category, recommendations for taking advantage of them and growing your business.

 

The Premium Make-up Report: £257.00 + VAT.

To pay via Paypal please click the button below.

You can also email us at theonlineteam@imogenmatthews.co.uk or give us a call on 01865 764 918 to arrange an alternate payment method.

 

The Skincare Report

An up-to-date guide to the key trends affecting the skin care category, recommendations for taking advantage of them and growing your business. This section not only looks at the established brands but also the explosion of niche brands, the impact they are having on this market segment and what they need to do to compete.

 

The Premium Skincare Report: £257.00 + VAT.

To pay via Paypal please click the button below.

You can also email us at theonlineteam@imogenmatthews.co.uk or give us a call on 01865 764 918 to arrange an alternate payment method.

 

Key Company Initiatives (new for 2015)

An up-to-date summary of activity undertaken by the key players in each category including brand launches and other strategic marketing activity.

 

The Key Company Initiatives Report: £257.00 + VAT.

To pay via Paypal please click the button below.

You can also email us at theonlineteam@imogenmatthews.co.uk or give us a call on 01865 764 918 to arrange an alternate payment method.

 

The Retail and Online Report

An up-to-date look at traditional retail vs online, including the changes in the retail landscape, how online is becoming a critical force for the beauty industry and what brands should be doing to take advantage of the opportunities presented by the new multi-channel world.

 

The Retail & Online Report: £257.00 + VAT.

To pay via Paypal please click the button below.

You can also email us at theonlineteam@imogenmatthews.co.uk or give us a call on 01865 764 918 to arrange an alternate payment method.

 

The Consumer Insight Report

Exclusive insights (in association with YouGov) that get under the skin of beauty buyers and highlight the desires and key issues that are motivating their buying behaviour.

 

The Consumer Insight Report: £257.00 + VAT.

To pay via Paypal please click the button below.

You can also email us at theonlineteam@imogenmatthews.co.uk or give us a call on 01865 764 918 to arrange an alternate payment method.

 

Peter Norman, Chairman, The Fragrance Foundation
“I rely on The Premium Market Report to provide me with clear facts, figures and analysis on the beauty industry for my annual speech at the FiFi Awards, the “Oscars” of the fragrance industry. I don’t have the time to research this information, but I can trust the report to give me everything I need to pull together my presentation quickly. I find it a very useful tool that gives a fascinating, informed, independent view of our industry.”

 

A Career Gathering Valuable Insight into the Beauty Industry

 

In the 80’s Imogen was the Client Services Director at Syndicated Data Consultants {SDC}, a producer of high quality research for the cosmetics market. SDC’s reports included valuable insights into current and future trends that were uncovered by working closely with decision-makers. They were essential guides to what was going on in the markets and most beauty brands and retailers bought the reports year in, year out.

After Imogen left to start her own consultancy, the emphasis of SDC’s research changed, leaving no-one to focus on cosmetics, skincare and fragrance – areas notoriously difficult to quantify.

Imogen was working as a trade journalist for many of the world’s leading cosmetics magazines when she was approached by two ex-clients, Julian Greenaway, then Managing Director of Guerlain, and Paola Schmid, then Marketing Director of Elizabeth Arden. They wanted her to help fill the void that SDC had left with a report that got under the skin of what was going on in the premium cosmetics market.

Launched in 1993, the Premium Market Report has become the new bible for Marketing Directors, Retail Buyers, Consultants and Media Agencies looking to stamp their mark on the cosmetics industry.

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