Since chairing the Beauty Forum NEC at Packaging Innovations in February 2019, there have been significant steps made by the beauty industry to address the urgent issue of packaging waste.
But is the beauty industry doing enough?
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I was delighted to be asked by Formula Botanica to provide one of the online video modules on “How to Monitor Industry Trends” for its new Diploma in Beauty Brand Business Management. Not an easy topic to describe here in a few sentences, so click on the video link below and listen to a clip in which I describe the importance of research in identifying and acting on trends that matter to your business.
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I recently chatted with Gemma at Formula Botanica for their Green Beauty Conversations podcast. We talked about the riches that can be achieved from niches when you know how to empathise with your customers and talk to them rather than just sell.
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The in-cosmetics Global Marketing Trends presentations bring together leading research agencies and consultancies to report on the major trends and issues affecting the global beauty industry.
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This week, Imogen is in Amsterdam at the in-cosmetics Global show to find out about the hottest trends and innovations from the Marketing Trends presentation programme.
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Earlier this year, the plastics debate reached fever pitch when David Attenborough’s Blue Planet series revealed how society’s throwaway attitude to plastics is endangering marine life.
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Kelly Marks, co-founder of Pure Public Relations, has an interesting take on why she thinks family-owned businesses are among the strongest in beauty.
Read MoreNo beauty category has been as resilient or consistent growth-wise as premium make-up.
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Our perception of beauty is changing and so is the beauty industry.Brands can no longer impose their standard vision of beauty onto consumers.
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Our last blog of 2017 is an interview with Grace Fodor, founder of innovative cult make-up brand Studio 10.
Read MoreLast year, we partnered integrated communications agency, Pegasus, for the publication of The Omnichannel Report for the premium beauty industry.
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Premium make-up is buzzing and has been for the best part of the last decade. It’s therefore no surprise to see how many newcomers it has attracted, all eager to get a slice of this double-digit growth category.
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The attraction of beauty for start-up brands is obvious. It’s a growth industry that responds well to innovation, appears to be immune to economic instability and is relatively easy to get into.
Read MoreThe concept of men’s grooming has undergone enormous change and today’s young and mature men are more engaged than ever before as they look for ways to look good and enhance their appearance.
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Packaging in beauty is so much more than offering a protective layer for the product. Particularly for premium brands, where luxury materials, sensorial elements and other visual cues are all part of delivering an enhanced consumer experience.
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I recently caught up with Joël Palix, CEO, Feelunique at the INNOCOS Lisbon conference and he shared with me his vision for Feelunique and the beauty industry.
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Compared to fashion, the beauty industry has a very low profile in the UK. Despite turning over £17bn annually and employing over 1 million, British beauty has traditionally been regarded as frivolous and unimportant. That’s all about to change with a new initiative led by Millie Kendall MBE, co-founder and director, BeautyMART.
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Luxury beauty is no longer defined by high priced products limited in distribution and sold in the rarified cosmetic halls of the most prestigious department stores.It’s about so much more, as discussed at last week’s INNOCOS conference in Lisbon.
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The move from curator of beauty brand news at The Telegraph to launching her own company has opened Kate Shapland’s eyes to the opportunities and challenges facing niche start-up brands.
Read MoreAs long as I’ve been researching the male grooming market, it's been on the cusp of a revolution. But in 30 years, it’s never happened.
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